Sangeet Saraogi
Sangeet Saraogi
Start a conversation

How I work

Fixed scope, fixed fee, and a clear premise at the end.

Every engagement starts with a 30-minute call and a short written scope. You know what you're getting, by when, before anything starts.

  1. Funnel Diagnostic

    When it fitsSpend is buying interest that doesn't convert. CPL, CAC or cost of repeat is rising and nobody agrees why.

    What happens
    I read the funnel stage by stage: ad and landing copy, CRM journeys, sales or pre-sales call recordings, connection and response data. I find the leaks and name the fix for each.
    You get
    A leak map with the premise behind each leak, rewritten messaging for each stage, and the handful of operational fixes (timing, speed, sequencing) that usually travel with the message.
    Typical length
    3–4 weeks.

  2. Proposition Sprint

    When it fitsThe brand is set but the range is growing: a new product, a launch or a campaign that has to sit inside the brand's truth.

    What happens
    Product, consumer and category truths, then a single proposition and its expression across the channels where it will live.
    You get
    The proposition, the thought behind it, an expression line, and a channel-by-channel message frame your agency or in-house team can execute.
    Typical length
    2–4 weeks.

  3. Brand Positioning

    When it fitsExpansion needs a brand built on purpose, or the category has copied everything functional you offered.

    What happens
    A five-part truth-hunt across culture, category, company, consumer and connections, run as workshops with your cross-functional teams. Then the positioning, the brand idea and the messaging architecture.
    You get
    Positioning, brand idea, proof pillars, messaging hierarchy and a content platform.
    Typical length
    6–10 weeks.

  4. Strategy on retainer

    When it fitsYou have the brand and the team, and you want a strategist in the room every month without a full-time hire.

    What happens
    A fixed number of days a month: campaign briefs, funnel reviews, agency output reviews, launch thinking.
    You get
    A standing strategist who knows your numbers.
    Typical length
    3-month minimum.

Planning support for agencies.

Pitch strategy, brand ideas and decks at the standard I worked to at McCann and Ogilvy, on your timeline and under your name.

Talk about a project

How we start

  1. A 30-minute call.

    You describe where the brand is stuck. I ask about the numbers.

  2. A one-page scope.

    Within three working days: the question we're answering, what I'll need, what you'll get, the timeline and the fee.

  3. We begin.

    Usually with data and recordings, before any workshop.

FAQ

Do you publish prices?

No. Every engagement is fixed-fee and scoped to the problem. You'll have the number in the one-page scope.

Do you do the creative too?

No. I work on strategy, the proposition and the messaging. I'm glad to brief and review your agency or in-house team, or recommend one.

What do you need from us?

Access to the data the funnel already produces: CRM, call recordings, campaign reports. The diagnosis is only as good as what I can read.

Will you sign an NDA?

Yes, before we see any data.